Below is a sampling of the design work I did in conjunction with our full design team. In this role I designed cut and sew knits for Old Navy Active as well as outerwear and woven bottoms. I played a key role in presentating designs, creating tech packs and BOMs, fitting the garments, approving trims, and assorting color standards.
SUMMER 23 — ACTIVE LIFESTYLE — CONCEPT
Color Palette and mood board provided by ON Concept Design Team
SUMMER 23 — ACTIVE LIFESTYLE — PRODUCT JOURNEY EXAMPLES
SL ASYM RUCHED RACERBACK DRESS
SUMMER 23 — ACTIVE LIFESTYLE — LINE PLAN
SUMMER 22 — GIRLS ACTIVE — PROJECT
As the designer for the Dynamic Fleece category, I aimed to blend comfort with style. Feedback from post-Covid consumers emphasized the demand for comfortable yet fashionable clothing which, led me to create sweatpants designed for versatility beyond just home and gym wear.
The Dynamic Fleece trouser was crafted to resemble real pants, featuring details like pin tucks and a faux fly for a more sophisticated appearance.
By March 2024, this style generated over $6.1M in retail sales.
In addition to commercial success, the Dynamic Fleece trousers also created significant buzz on social media. The pants went viral on Tik Tok and generated over 17M impressions across multiple posts.
LS TWIST FRONT SHRUG
SPRING 23 —> FALL 22 — ACTIVE LIFESTYLE — HIGHLIGHTED PRODUCTS
ACTIVE LIFESTYLE — HERO PRODUCT
